American Apparel moves down the street to 733 State
NEWSPRESS ARTICLE BY STEVE SINOVIC
April 4, 2012
American Apparel will soon be pulling their stakes from the location they have operated in since 2006 at 1019 State and moving three blocks down to 733 State. Their new location will be approximately 2.5 times the size of their current location and will backfill the space currently occupied by Coldwater Creek. This new location neighbors Banana Republic in the historic Balboa building, bordering the entrance to the Paseo Nuevo. Presidio Commercial Real Estate represented American Apparel in the transaction. See following SB Newspress article.
Los Angeles clothing-maker American Apparel will expand its State Street retail presence, taking over the space now occupied by Coldwater Creek, the News-Press has learned. American Apparel, which opened at 1019 State St. in 2006, will soon be pulling up stakes and moving three blocks down to 733 State St., according to Blake Andrews, the real estate commercial broker who represented American Apparel in the transaction. The new location will be approximately two-and-a-half times the size of its current store and will backfill the space currently occupied by Coldwater Creek, said Mr. Andrews, principal broker for Presidio Commercial Real Estate. This new location is adjacent to Banana Republic in the historic Balboa Building, bordering the entrance to the Paseo Nuevo shopping center.
The lease commences May 1, said Mr. Andrews, but he had no other details related to tenant improvements or the date when the newly expanded American Apparel would actually open its doors. Calls to the company’s headquarters inquiring about the opening date and job opportunities were not returned by press time. However, a poster on a front window of the store’s current location and a Craigslist Santa Barbara item revealed that the store is hosting an “open call” for all positions. “We are looking for extremely dedicated, outgoing and stylish individuals,” according to the advertisement. Open calls will be held on Thursday, April 5 AND Sunday, April 8, from 4-7:30 p.m. and 12 to 5 p.m., respectively, at our (current) State Street location.” The casual-wear fashion brand competes with several larger retailers such as Abercrombie & Fitch, American Eagle Outfitters and Urban Outfitters, all which have fashion outposts along State Street.
While one retailer expands, another one is shuttering. Women’s apparel and accessories retailer Coldwater Creek is closing this month after 10 years in business to focus more on locations in major metropolitan markets, the News-Press previously reported. “Coldwater Creek has enjoyed the opportunity to be a part of the Santa Barbara community,” said Bobbie Earle, investor relations specialist, in an email statement. “As we have grown as a company over the past several years, we have opened many new stores. We are continuously evaluating our fleet of stores in order to provide our customers with the best experience when shopping with us. “Coldwater Creek has decided to close its location at State Street; however, we are not leaving our great customers in the area. You can continue to visit us on the web and in your mailbox,” she said, referring to the company’s catalog.
Meanwhile, at Paseo Nuevo, another nationwide retailer will opening its first Santa Barbara store on Friday, April 6. Francesca’s Collections will take over the space at 727 State St. formerly occupied by surf-skate retailer Rip Curl, said Mary Lynn Harms, marketing manager for Paseo Nuevo. Francescas’s specializes in fashion-forward women’s clothing, accessories and gifts. The storefront has banners touting its opening and job opportunities. With the signing of the retailer, the shopping center is now at full occupancy, said Ms. Harms. Finally, work on the anticipated 99 Cents Only store is continuing. According to the deep-discount retailer’s website, the estimated opening date for its first Santa Barbara store at 424 State St. is Thursday, April 26.