Bettie Page Clothing to Open at 807 State
NEWS-PRESS ARTICLE BY STEVE SINOVIC
December 20, 2011
As they say, old is new, again. Bettie Page Clothing has signed a long term lease at 807 State Street and will now share prestigous shelf space with the likes of Juicy Couture, Lucky Brand Jeans and Brighton Collectables- the “Boardwalk” of Santa Barbara retail. Bettie Page, the pin up ”queen” of the 50′s has been re-incarnated through Bettie Page Clothing, retro wear for modern times. This will be the eigth location for Bettie Page which includes such prestigious locations as The Forum Shops at Caesars, The Shops at Miracle Mile at Planet Hollywood, The Mall of America in Bloomington, MN and The Hollywood Walk of Fame. Presidio Commercial Real Estate represented Bettie Page in the transaction. Following is an article in the SB Newspress regarding this transaction:
Bettie Page Clothing, a retail chain inspired by the iconic pin-up girl of the 1950s, is opening its eighth U.S. store in Santa Barbara in early 2012, the News-Press has learned. The Las Vegas-based company will take over the Heritage 1981 space at 807 State St., according to Presidio Commercial Real Estate, which represented the retailer in the lease agreement. “As they say, old is new, again,” said Blake Andrews, principal broker for Presidio, referring to the retro-style brand that will share the block with the likes of Juicy Couture, Lucky Brand Jeans and Brighton Collectables – on a highly trafficked retail area along the city’s premier shopping corridor. Mr. Andrews’ firm also recently arranged a lease for Goorin Bros. Hat Shop directly across the street, which sells headware reminiscent of the Rat Pack and Mad Men era.
Bettie Page Clothing, which began as a small boutique at Planet Hollywood’s Miracle Mile Shops right as the economy tumbled off a cliff in 2007, now has seven stores in three states. The clothing manufacturer and retailer now has locations in Los Angeles, Las Vegas, San Diego, San Francisco and the Mall of America in Bloomington, Minnesota. The brand is inspired by Bettie Page, most noted for her raven black hair and trademark bangs, who became famous for her pin-up photos and risque modeling. According to the company’s website, the line is described as “sophisticated and tailored and reminiscent of the 1950s.” The store also sells footwear and lingerie. No clothing is made from fur or leather.
After just a few years in the limelight, the Ms. Page turned to religion and dropped out of modeling. Although she suffered from mental illness in the 1970s, her fame was revived in the 1980s and 1990s. Fan clubs and websites formed and she made public appearances to sign photographs. In 2006, Gretchen Mol starred in a biopic called “The Notorious Bettie Page.”
The company was launched in Sin City by Tatyana Khomyakova, a Russian-born former model and her commercial lending executive husband, after the couple contacted CMG – the firm that represents the intellectual rights of celebrities and their estates – to set up a deal to use Bettie Page’s name and open up a retail store in Vegas. Mourners reportedly were leaving “mementoes and condolences” at the store when it first opened. The owners have seen sales grow from a half-million dollars when the first store opened to annual sales that are up nearly 25 percent year after year.
“What these stores have in common is that they are located in tourist meccas,” said Mr. Andrews. “The owners had identified Santa Barbara as a prime market and felt excited to be able to tie down such a prestigious location and open their doors.” The lease commences Feb. 1, 2012, and Mr. Andrews believes the retailer will undertake tenant improvements. Investec was the leasing agent on the deal. The company signed a long-term lease for 3,400-square-feet at the space now occupied by Heritage 1981, an offshoot of Forever 21, which will continue to operate in the 900 block of State Street. Mr. Andrews was unsure if the current Heritage 1981 merchandise and staff would be consolidated at the sister store. Representatives at Forever 21 corporate headquarters were unavailable for comment. Mr. Andrews said some recent leases on State are indicative of a “tempered, rather than a frenzied interest” in prime State Street locations. “Things are trending in a positive direction,” he said.