Goorin Bros. Caps off SB Summer Retail Deals
NEWS-PRESS ARTICLE BY STEVE SINOVIC
Published September 30, 2011
Keep your “lid” on folks, we will soon have world class hats in the “hood”. Goorin Bros. threw their “hat in the ring” and successfully negotiated a long term lease at 802 State Street. This is a fine addtion to State Street and a great way to “cap” off the summer retail deals. To find out more about Goorin Bros. see www.goorin.com. Presidio helped represent Goorin and we “tip our hats” to all involved in this transaction. Following is SB Newspress article.
A new merchant is throwing its hat into the ring of the State Street retail scene. Goorin Bros. Hat Shop is the latest addition to the downtown shopping district, opening at 802 State St. at the end of October. The company has posted a sign on the window recruiting sales staff. Interested persons are encouraged to log onto www.goorin.com.
Presidio Commercial Real Estate represented Goorin in securing a long-term lease at the site. “I think they will be an excellent addition to State Street,” said Blake Andrews, principal broker for Presidio. With the exception of longtime local retailer, The Green & Yellow Basket at 911 State St., there are few purveyors in the hat selling game downtown, observed Mr. Andrews. The new retailer is looking to profit from the high foot traffic on this part of State from locals and tourists alike, Mr. Andrews said. The 1,300 square-foot space previously was occupied by specialty retailer Bryan Lee.
In terms of job openings, a company spokeswoman said a passion for customer service, being on the front end of fashion trends and hat wearing will probably give job candidates an edge.
“Hats are coming back,” says Kari Zanotto, a marketing manager for the privately-held, San Francisco-based firm, which now has 21 stores in the U.S. Citing an increasing number of photographs of Brad Pitt and Justin Timberlake wearing hats, Ms. Zanotto says, “When anything hits in Hollywood, it starts a fashion trend,” especially with those wanting to present a hipster image. “But for most people, wearing a hat has evolved into an individual style statement, an exclamation point on any person, if you will,” said Ms. Zanotto, referring to porkpies and fedoras. She points out that in addition to being a fashion item, hats are increasingly recognized for the protection they provide from sun and harmful UV rays.
The popularity of shows like “Mad Men” also has fueled interest in hats purveyed by Goorin Bros., which started in Pennsylvania but really took off when the company relocated its corporate headquarters to San Francisco. “We actually produce in the same hat blocks that we’ve had in the factory since 1895,” said Ms. Zanotto. “It’s definitely that kind of craftsmanship.” In addition to its own brands, the new store will carry a wide selection of hats for men and women from other designers. Ms. Zanotto said Santa Barbara is a good fit for the company’s brand. “We like to site new stores in communities with a rich retail history,” and State Street fits the bill, she said.